A Study of Changes in McDonald‘s Consumer Behaviour during Pandemic

The objectives of the study is to examine changes in McDonald’s consumer behaviour during pandemic. In 1955, developed franchise system and continued expanding become a famous fast-food brand world that have more than 38 000 restaurants 100 countries (Rosenberg, 2020). 2020, pandemic COVID-19 has spread throughout world. brought negative effects businesses including altered behaviour. Questionnaires are distributed respondents collect information about their consumption McDonald’s. This included change frequency patronizing McDonald’s, preferred service mode order payment method